Sports is one of the fastest-growing genres on Roblox. Our latest research, conducted in collaboration with Futures Sport & Entertainment, shows that users spent more than 500 million hours playing sports experiences on Roblox last year. By the end of the third quarter of 2024, 28% more daily unique players had played those experiences for 26% more total hours, year over year.

According to the data, the average age of the sports audience on Roblox is 18, representing the next generation of sports fans. And with more and more of our 88.9 million daily active users* playing sports experiences on our platform, brands have an opportunity to expand their fan base globally and build deeper connections. Thanks to partnerships with professional leagues across the sports ecosystem, users can even dress their Roblox avatars in real league gear to support their favorite teams—for example, celebrate victories during Super Bowl LIX with a special touchdown dance this Sunday.

Here are the newest updates to branded football, hockey, and basketball experiences as well as some of the community’s highly-rated favorite driving, soccer, boxing, and track and field games from our creators.

NFL Universe Football

The official NFL experience on Roblox, NFL Universe Football by Voldex is hosting its inaugural Super Bowl event featuring Super Bowl LIX in-game experiences and activations with special awards. Players can score limited-edition Super Bowl LIX merch and join a game with friends while repping the championship contenders in a unique new stadium.

NFL gear for superfans

Get set for Super Bowl LIX with a special NFL Animation Pack that will help you get in the mood for more football.

NHL Blast

To celebrate the 4 Nations Face-Off tournament starting Feb. 12, NHL Blast’s latest update offers an all-new multiplayer hockey-style obby. Two courses feature branding for each of the four participating countries—the United States, Canada, Sweden, and Finland. Compete and earn in-game rewards in NHL Blast, developed by The Gang.

NBA Avatar Catalog

On Feb. 14, to celebrate NBA All-Star 2025, the NBA and developer F84 will release new UGC items. Try out the new NBA dunk emote and NBA All-Star 2025 Edition Ball avatar head, and stay tuned for all-new NBA experiences coming later this season.

More Sports Fun on Roblox From Our Creators:

Super League Soccer

Hit the field for some quick-paced, realistic soccer action. Make spectacular diving saves or breathtaking corner kicks as you join exciting 7-on-7 matches in this game by Play! Football.

SPLASH Skate & Music

In SplashDev’s skating experience, you can try out freestyle, do combo tricks, and compete with friends to capture the most ramps. If you win, you can enter Skate Stadium as champion.

Driving Empire, by Voldex

Rev your engines in Driving Empire with new vehicles, a high-speed race, and an exclusive event coming this month.

Ultimate Soccer, by Untitled Soccer Thing

Pass, shoot, dribble, and score as you build your soccer career.

Track & Field: Infinite, by Aerial Interactive

Sprint, jump, hurdle, and relay your way down the track as you go head-to-head with your friends competing for the podium.

Boxing Beta!, by sketchy laboratory

Build your own boxing gym, bob and weave, throw punishing right jabs and left hooks, and win the belt.

This selection of experiences is an editorially curated roundup of experiences with high player ratings.

*As of the three months ended Dec. 31, 2024