Director of Influencer Marketing

at Roblox

(View all jobs)


Marketing and Communications

Roblox, Director of Influencer Marketing, San Mateo, CA


Roblox’s imagination platform is ushering in the next generation of entertainment. Roblox enables kids of all ages to imagine, create, and play together in immersive experiences on their phones, desktops, consoles, and VR. Powered by a growing global community of millions of creators, Roblox enables anyone to build, publish, and monetize their creations.

ComScore ranks Roblox as one of the top digital properties in the US for kids under the age of 18 and has been named One of America's Fastest-Growing Private Companies in the Inc. 5000 for two consecutive years.

Work with the most passionate, team-oriented, visionary, and crazy-smart people you’ll ever meet.

YouTube and other social channels are a major influence helping to fuel Roblox’s explosive and viral growth. We have a large and passionate community of users who are more authentically engaged than any other UGC platform. These brand advocates don’t just play Roblox. They share stories with their friends. They post videos and pictures about their experiences. And they spread the word about Roblox to millions of followers across the globe.

We need someone who can develop creative and effective strategies that will energize new and existing YouTube influencers around the world. As the Director of Influencer Marketing at Roblox, you will craft innovative programs that provide a clear growth path for increasing the quantity and quality of Roblox-focused content on YouTube, Twitch, and other video influencer channels, as well as build metrics for how we recognize growth and attribution.

Are you up to the challenge?

You Are:

  • A marketing maverick: You have a relevant Bachelor’s degree and at least 8 years of experience in the marketing and digital space. You have proven experience in social and influencer marketing—preferably with an emphasis on gaming, but not required.
  • Player-focused: Like us, you love and respect the community; you’ve spent years honing your marketing skills to enhance the consumer experience.
  • Creative: You bring fresh ideas and perspectives to any project or conversation. You keep an open mind.
  • Versatile: You’re a jack of all trades. You easily adapt to any situation.
  • Synergetic: You’re a team player that inspires the trust of those you work with and vice versa. You’re comfortable touching base with many people each day.
  • Acrobatic: You effortlessly manage multiple projects down to the finest detail, even when the pressure is high. How do you do it?
  • An expert communicator: you must be an excellent communicator with a high EQ.  You must be able to elegantly articulate messaging from high level vision to the most detailed tactical explanation in both written and oral form.

You Will:

  • Create the strategies, programs, and tactics that will help influencers create more higher-quality and shareable content.
  • Identify, recruit, and nurture relationships with creators, talent, community leaders, and advocates.
  • Have a robust network and strong relationships in the social/influencer space; knowledge of various agencies and networks and how to work with them to construct talent partnerships.
  • Strategize regular communications and key messages to the influencer community so they are tied into Roblox’s latest technology advancements, highlighting game experiences and company announcements.
  • Collaborate across departments with key internal stakeholders, external third parties, and social platforms in the development of influencer programs, campaigns, and events.
  • Keep up to date with the latest YouTube and Twitch technology as a viewer and broadcaster.
  • Track social analytics specifically related to YouTube and Twitch to determine traction and ROI. Set strategic KPIs and growth metrics.
  • Diligently negotiate influencer contracts ensuring all program elements and brand protections are in place and secured.

You'll Love:

  • Excellent medical, dental, and vision coverage
  • A rewarding 401k program
  • Flexible vacation policy
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
  • Onsite fitness center and fitness program credit
  • Annual CalTrain Go Pass
  • A super-cool Roblox Admin badge for your avatar
  • Rock star status with our community

Roblox – Powering Imagination.