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Marketing Manager, Employer Brand and Digital Civility

at Roblox

San Mateo, CA

Marketing and Communications Jobs All Jobs

Marketing Manager, Employer Brand and Digital Civility

Roblox is ushering in the next generation of entertainment, allowing people to imagine, create, and play together in immersive, user-generated worlds. We’re the one and only fastest-growing entertainment platform that lets anyone teach themselves how to code, publish, and monetize any experience imaginable—across any device—reaching millions of players across the globe.

The impact that you can have at Roblox is powerful. We’re looking for someone who’s eager to take on a meaningful role in the success of Roblox on a massive scale. Someone who takes play seriously, but also isn’t afraid to have some fun either. Someone who’s ready to take Roblox—and their career—to the next level.

In 2019, 2020, and 2021, we were honored to be recognized as a Certified Great Place to Work®. We’ve fostered a company culture that empowers people to do the most defining work of their career in an environment that’s made up of the most passionate, team-oriented, visionary, crazy-smart people you’ll ever meet. Join the Roblox team where play rules and the possibilities are endless.

Work with the most passionate, team-oriented, visionary, crazy-smart people you’ll ever meet. The engineers at Roblox are working on the hardest problems in tech today -- distributed systems, real time communication, 3D co-experience, massive data processing, social networking, rendering, physics, and more.  As a Roblox engineer, you will have real ownership and impact across one or more of these domains.


As the Marketing Manager of employer brand and digital civility  you will elevate and amplify the Roblox corporate messages and our  employee value proposition. You will own the design, development, deployment and optimization of our corporate social media presence as well as create and manage ongoing nurture and engagement strategies. You will share the Roblox story and employee perspectives through our various channels and be a steward of the Roblox brand.

You Are

  • Experienced Marketer with 5+ years of experience directly building out campaigns, optimizing and reporting. 
  • Demonstrated ability to create and use data and KPIs to ensure effectiveness of marketing campaigns.
  • Experience distributing content through multiple channels, including paid and organic social
  • Ability to create concepts in partnership with creative as well as story lines and associated copy 
  • Experience creating and executing social media strategies
  • Strong project management collaboration skills with cross functional teams
  • Experience working with content management systems

You Will

  • Develop, plan, and execute employer brand and digital civility programs in partnership with TA, People Partners, DEI leadership, Marketing, Creative, and Communications. 
  • Utilize social media, web, and other marketing channels to attract talent and share our stories to build awareness and diverse candidate pipeline.
  • Oversee our social media presence on LinkedIn, Glassdoor, and others
  • Work with creative to develop assets highlighting life at Roblox including static collateral, videos, marketing copy, digital assets, landing pages and more.
  • Explore and test new channels/partners for acquiring talent. 
  • Support ERG’s and employee programs, ensuring our people team and leaders are equipped to shape great experiences at Roblox.

You’ll Love

  • Competitive salary and equity
  • Robust medical, dental and vision insurance
  • 401k program with company match
  • Unlimited vacation policy
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
  • Fitness reimbursement program
  • Pre-tax commuter program