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Senior Director, Marketing

at Roblox

San Mateo, CA

Marketing and Communications Jobs All Jobs


Work with the most passionate, team-oriented, visionary, and crazy-smart people you’ll ever meet in your life. Community is the heart and soul of Roblox. Over 100 million active players engage on our platform every month. Roblox is not just a game company and not just a social network. We are building the future of play and ever-expanding the universe where anything is possible.

We are democratizing the gaming world by inspiring people to play, socialize, create, and engage on one platform - across all devices - doing what they love. The impact that you can have at Roblox is boundless! Join the Roblox team where play rules and the possibilities are endless - literally.

We’re looking for someone who’s eager to take on a meaningful role and be part of the meteoric success of Roblox. We want team members who believe in the power of play and take it seriously, but aren’t afraid to have fun while they’re doing it.

Are you ready to take Roblox – and your career – to the next level?

Much like our platform, the possibilities at Roblox are limitless. We’re looking for someone who’s eager to take on a meaningful role in the ongoing success of Roblox on a massive scale. Someone who takes play seriously, but also isn’t afraid to have some fun either. If that someone is you, let’s talk.  

The ideal candidate will be a visionary leader who can drive both strategy and execution and cares deeply about Roblox's mission of bringing the world together through play.  They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without. A successful candidate will be a teacher and communicator, having extensive experience in people management, coaching and mentoring.

You will:

  • Lead a high-performing cross-functional marketing team and all aspects of consumer marketing for Roblox
  • Support and scale a world-class marketing team by investing in and hiring excellent people, and supporting them with the resources and infrastructure to scale
  • Lead consumer research to generate quantitative, qualitative, and competitive insights to influence strategy and inform product roadmap, product positioning and go-to-market plans to ensure we're building products and features that add the most possible value to the consumer while protecting our community
  • Lead the creative team in developing effective marketing content for brand launches, partnerships, sponsorships, licensing efforts, and events.
  • Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership

You are:

  • Experienced operating in a hyper-growth/entrepreneurial environment and scaling new and emerging products from the ground-up.
  • 10 or more years of experience with team leadership, cross-functional team leadership, leadership, or team management
  • 15+ years of experience launching & scaling consumer apps, products or services for a range of global consumer brands
  • Experience developing and driving analytically rigorous online and offline marketing campaigns
  • Outstanding narrative and storytelling abilities that propel usage, adoption and market momentum.
  • Experience motivating and challenging teams and individuals at all levels of an organization, both directly and cross-functionally
  • Have an eye for compelling design, and be able to advocate on behalf of what’s best for the member experience.
  • Understanding of digital and mobile video and the entertainment and technology landscape both in the U.S. and internationally

You'll Love:

  • Working on unique projects that are seen - and enjoyed - by millions of active Roblox users every day
  • Excellent medical, dental, and vision coverage
  • A rewarding 401k program
  • Flexible vacation policy
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks 
  • Onsite fitness center and fitness program credit
  • Annual CalTrain Go Pass

Roblox is the largest social platform for play that allows kids to imagine, create, and play together in immersive 3D worlds. Over 29 million user-generated online games have been produced on the Roblox platform with over 64 million monthly active players visiting Roblox every month to create adventures, play games, role-play, and learn with friends in a family-friendly environment. Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms. In 2019, Roblox was named to the Inc. 5000 list of Fastest-Growing Private Companies in America for the second consecutive year.

Roblox – Powering Imagination.