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Influencer Marketing Manager

at Roblox

(View all jobs)

San Mateo, CA

Marketing and Communications


Roblox’s platform now represents the next generation of entertainment. Roblox enables all ages to imagine, create, and play together in immersive experiences on their phones, desktops, consoles, and VR. Today, Roblox supports over 70 million active users each month and has powered over 900 million hours monthly. With millions of creators worldwide, Roblox is changing the way content is created, consumed, distributed and monetized.

Using a cloud based platform to host user-generated experiences, Roblox features physically-simulated, three-dimensional, destructible environments created by users for users. The user-generated content is hosted and published on Roblox’s platform which has enabled over 40 million games/experiences and a social network that connects 2M+ simultaneous users who are interacting in 3D immersive experiences.

Roblox is ushering in the next generation of entertainment, allowing people to imagine, create, and play together in immersive, user-generated worlds. We’re the one and only fastest-growing entertainment platform that lets anyone teach themselves how to code, publish, and monetize any experience imaginable—across any device—reaching millions of players across the globe. 

The impact that you can have at Roblox is powerful. We’re looking for someone who’s eager to take on a meaningful role in the success of Roblox on a massive scale. Someone who takes play seriously, but also isn’t afraid to have some fun either. Someone who’s ready to take Roblox—and their career—to the next level.
In 2019, we were honored to be recognized as a Certified Great Place to Work®. We’ve fostered a company culture that empowers people to do the most defining work of their career in an environment that’s made up of the most passionate, team-oriented, visionary, crazy-smart people you’ll ever meet. Join the Roblox team where play rules and the possibilities are endless. Work with the most passionate, team-oriented, visionary, crazy-smart people you’ll ever meet. 

As Influencer Marketing Manager, you will manage relationships with top YouTubers and influencers to ensure that they are leveraging the tools and programs provided by the company to maximize the audience and revenue of their Roblox content. You will also play a key role in advocating internally on behalf of influencers and in educating colleagues about influencer marketing initiatives.

You Are:

  • Experienced with 5+ years of experience in influencer marketing, relationship/partnership/account management and/or partner marketing and have a Bachelor's Degree preferably in Marketing, Advertising, Management or Business Administration
  • Excellent with communication and interpersonal skills
  • Fluent or native German and/or French
  • Strong analytical and problem-solving abilities

You Will:

  • Manage relationships with top global Roblox influencers including providing proactive and reactive guidance and support at the individual and group levels
  • Communicate relevant company, platform and program news and information efficiently and effectively in order to maximize influencer engagement
  • Track performance of Roblox content for individual influencers based on a deep understanding of their content, audience and business
  • Research and analyze emerging Roblox influencer needs, trends, content and opportunities in the competitive contexts of YouTube and gaming video content
  • Develop new influencer business for Roblox both by identifying and on-boarding new influencers and by supporting content innovation and expansion from existing ones

You'll Love:

  • Excellent medical, dental, and vision coverage
  • A rewarding 401k program
  • Flexible vacation policy
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
  • Onsite fitness center and fitness program credit
  • Annual CalTrain Go Pass
  • A Roblox Admin badge for your avatar


Roblox – Powering Imagination