A set of Doctor Who virtual items are available for free this month for the Roblox community to enjoy.
LONDON, England, March 12, 2020— BBC Studios and Roblox today announced the launch of a series of Doctor Who-themed virtual items on Roblox, a global online platform bringing more than 115 million people together through play.
Players can now personalize their avatar with a variety of Doctor Who-themed items, including a TARDIS backpack, and avatars of The Tenth and Thirteenth Doctor, all obtainable for free, from the Roblox Avatar Shop.
These items are available for a limited time (12th March-26th March) and include:
This tiny terror from Doctor Who can eat any inorganic material. Thankfully, however, it won’t eat any organic material (meaning you).
Funny thing about this backpack…it’s much, much bigger on the inside.
Two legs, two arms, two hands, BIG hair…and sideburns! This bundle is based on David Tennant’s character in Doctor Who.
This bundle, made of a bit of adrenaline, a dash of outrage, and a hint of panic, is based on Jodie Whittaker’s character in Doctor Who.
Christina Wootton, Vice President of Brand Partnerships, Roblox, said: “On Roblox your online identity is a powerful tool that helps our community express who they are and who they want to become. We are delighted to partner with Doctor Who, whose diverse set of characters inspire the freedom and creativity that help our community define who they are in the real world as much as the virtual world.”
Sarah Bold, BBC Studios Global Franchise Head of Marketing for Drama, said: “The Doctor Who fan community is renowned for creativity making it a joy to take the TARDIS to Roblox where millions of fans will be able to play and create with these new items.”
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms.
It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.
Roblox’s mission is to bring the world together through play. Every month, more than 115 million people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over two million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.
FOR MORE INFORMATION CONTACT:
Brian Jaquet / Roblox Corporation
The Hatch Agency
The OutCast Agency