Partnership gives Egmont publishing rights to create a variety of Roblox books that celebrate the Roblox community with the first set of titles expected to be released in the second half of 2018.
San Mateo, CA USA and London, UK – October 10, 2017 – Egmont Publishing, the leading specialist children’s publisher, and Roblox Corporation, the largest user-generated social gaming platform, today announced a partnership that will bring Roblox games, characters, worlds, avatars, developers and the Roblox community as a whole to life in a variety of books for Roblox fans of all ages. The first books will be released in the second half of 2018.
Emma Cairns-Smith, Head of Global Acquisitions at Egmont Publishing said, “Roblox resonates with its millions of fans in a deep and powerful way and we believe that our outstanding publishing program will build that relationship even further. As the number one publisher of gaming titles for children and young adults, Egmont is thrilled to welcome the largest social gaming platform in the world to its list of partners.”
Silvia Figini, VP Global Licensing at Egmont Publishing said, “We are extremely glad to be a partner of Roblox in this new project, which is the perfect next step of the Egmont global strategy for licensed publishing and we look forward to working with Roblox to deliver the first titles next year.”
David Baszucki, founder and CEO for Roblox said, “Our partnership with Egmont will ensure a high quality line of Roblox-based published books that our users have been asking for, and I am excited to be working with such a respected and experienced publisher as we expand our user-generated licensing initiatives in 2018.”
Egmont distributes part of its profits to charitable activities through the Egmont Foundation and in partnering with Egmont, proceeds from the Roblox publishing will be supporting initiatives that generate positive change and value for children and young people at risk.
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Notes to Editors
All stats in release correct to end of June 2017
About Egmont Publishing
In the UK, Egmont Publishing is the leading specialist children’s publisher for babies to teens, inspiring children to read through more than 25 million award-winning books, magazines, ebooks and apps sold each year. We’re proud to be home to many of the world’s favourite stories and best-loved authors, illustrators and characters such as Michael Morpurgo, Andy Stanton, Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant, Winnie-the-Pooh, Tintin, Mr. Men, Thomas & Friends, Disney Princess, Ben 10, Fireman Sam, Angry Birds, Minecraft and Star Wars.
Egmont Publishing is part of Egmont, a leading Danish media group, with activities in 30 countries and 6,600 employees. Our media world includes Nordisk Film, TV2 in Norway, cinemas, book publishers, educational publishers and PlayStation, as well as a number of partly owned film companies, including Zentropa.
The Egmont Foundation operates the media business and engages in charitable activities to support children and young people. Each year, The Egmont Foundation supports institutions and organizations working with and for children and adolescents. Since 1920 the foundation has distributed EUR 370 million to charitable activities. In 2016, The Egmont Foundation distributed over EUR 13 million. More information available at www.egmontfonden.dk/int/About-the-Egmont-Foundation
About Roblox Corporation
Roblox is the largest social platform for play that allows kids to imagine, create, and play together in immersive 3D worlds. Over 29 million user-generated online games have been produced on the Roblox platform with over 64 million monthly active players visiting Roblox every month to create adventures, play games, roleplay, and learn with friends in a family-friendly environment. Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms. In 2017, Roblox was named to the Inc. 5000 list of Fastest-Growing Private Companies in America for the second consecutive year. Roblox – Powering Imagination. For more information, please visit https://corp.roblox.com.