Press

ROBLOX Key Metrics

​ROBLOX is a leader in the area of user-generated content creation and aggregation.

  • ROBLOX is ranked #1 among kids entertainment sites in the US for daily visitors, total minutes, total page views, total visits, and average visits per visitor (comScore, December 2012)
  • Over 1.7 billion page views per month
  • Over 11.5 million unique visitors per month
  • 35.8 million accounts have been created on ROBLOX as of the end of 2012

In 2012:

  • Players and builders logged over 394 million hours of gameplay
  • Total page views reached 13.3 billion
  • 149 games were visited at least 1 million times and four games surpassed 10 million game plays
  • More than 17.6 billion ROBUX — equivalent to $176 million USD — changed hands among users in the ROBLOX economy
  • 86% of new ROBLOX users arrived by word of mouth