On ROBLOX, you make the game – literally.
ROBLOX is a comprehensive game development, publishing, and gameplay platform that empowers people of all ages to create great games and get them in front of a massive audience of eager players. We’re the world’s biggest platform for emerging and independent game developers, and we’re changing the future of gaming by offering developers capabilities and possibilities they’ve never had before, including the ability to earn real money from their creative efforts.
Imagine it, build it, script it. Your ideas come to life in ROBLOX Studio, an easy-to-learn game development environment full of possibility. If you can imagine it, you can build it in ROBLOX.
ROBLOX is multiplayer and multiplatform right from the start, so one game can reach millions of players on PC, Mac, tablet, and phone. We’re in the cloud, so we scale with your audience automatically, and we handle hosting, moderation, and customer service. Developers need only focus on making great games.
ROBLOX offers developers a number of ways to monetize games, such as in-game transactions, gamepasses, gear and item sales, and more. If you have a popular game, you can exchange the virtual currency you earn for cash. Some of our developers are earning thousands of dollars a month.
ROBLOX is ranked #1 among kids entertainment sites by comScore in the U.S. for daily visitors, total minutes, total page views, total visits, and average visits per visitor. ROBLOX generates over 1.4 billion page views and 70 million total engagement hours each month. Our mission: to become the global leader in user-generated gaming and creation for all ages. You make the game -– we’ll bring you a whole world of gamers.
ROBLOX is funded by top venture capital firms First Round Capital and Altos Ventures. Meet some of the people behind ROBLOX below.
If building something really cool with cutting edge technology and great people appeals to you, check out our Jobs section.
We attract a lot of attention, and not just from our users. Read our press coverage.
Founder & CEO
David is the founder, co-creator and CEO of ROBLOX. Prior to founding ROBLOX, David was a private investor. Previously, David was VP and General Manager of MSC.Software, where he ran the desktop simulation division. David founded Knowledge Revolution and grew it to be the volume leader in mechanical simulation software and physics educational software. Knowledge Revolution was acquired by MSC.Software. Before founding Knowledge Revolution, David worked as a product manager and electronic designer. David was the General Motors Scholar in Electrical Engineering at Stanford University. @DavidBaszucki
SVP, Product and Engineering
Keith is Senior Vice President of Product and Engineering at ROBLOX, responsible for scaling, site operations, and engineering management. Prior to ROBLOX, Keith served as Director of Product Development at Enfold, an early stage health-IT company, and as Director of Internet Technology at Progio, a mobile fitness coaching platform. Keith co-developed the physics engine at Knowledge Revolution, and became an engineering manager at MSC.Software after the acquisition. Keith holds a Ph.D. in Aeronautics & Astronautics from Stanford University and a Masters in Public Policy from UC Berkeley. @kvlucas
Andrew is the CFO of ROBLOX. Prior to joining ROBLOX, Andrew held the CFO position at a variety of companies, including SugarCRM, Medallia, Concentric Medical, Marimba (Nasdaq: MRBA), and InnerStep. At Concentric Medical, in addition to his CFO role, Andrew was the COO and the VP of International Sales, introducing a novel device to treat acute ischemic stroke into the European and Asian markets. Andrew started his career in investment banking at Donaldson, Lufkin & Jenrette. Andrew received his MBA from Santa Clara University and his undergraduate degree from Yale University.
Chief Marketing and Revenue Officer
Rick oversees all marketing and revenue activities for ROBLOX. He loves building great teams and supporting creator communities. Previously, Rick served as VP of Marketing at CreativeLive, a VC-backed education company where he led a rebrand and tripled traffic. Before that, Rick worked at YouTube as PM/PMM for monetization and built a global product marketing team supporting all YouTube ad formats in over 20 countries. Rick spent several years on Madison Avenue with stops at McCann Erickson and Grey Worldwide. Rick holds a BA from Notre Dame and an MBA from UC Berkeley.
VP of Engineering, Technology
Adam is Vice President of Engineering, Technology at ROBLOX. He is responsible for the client team, ROBLOX Studio, and the mobile engineering team. Prior to ROBLOX, Adam served as Director of Engineering at Intertrust, developing digital rights management technology and directing development of an incubated startup. Previously, Adam created the MMO Star Sonata, acquired by Landauer Games. Adam holds a BS in Computer Science from Yale University. @rbxadam
VP of Growth
Phil is Vice President of Growth at ROBLOX and is responsible for user acquisition, retention, and advertising. Prior to ROBLOX, he has served as VP of Marketing at SpeedDate.com (acquired by IAC), VP of Marketing at CarWoo, and VP of Search Marketing at LeadClick (acquired by First American). Phil’s Internet marketing career goes back to 1999 and also includes senior marketing roles at Cobalt (acquired by ADP for $400M) and Ebates (acquired by Rakuten for $1B). Phil attended Santa Clara University School of Law and holds a BS in Marketing from San Jose State University.
VP of Web Platform
Jared is Vice President of Web Platform at ROBLOX and is responsible for the web engineering team, core platform technology, the user-facing website, internal tools, platform apis, and BI/Analytics infrastructure. Previously, Jared was VP of Engineering at Sonic Boom, an early leader in mobile games and personalization applications. After Sonic Boom, Jared led the central technology group at RockYou and was later VP of Engineering at Bitesize Networks. He holds BA and BFA degrees from New School University.
VP of Global Sales
Ian is Vice President of Global Sales at ROBLOX and is responsible for all advertising sales in the US and other markets. Ian joined ROBLOX in January, 2014 from Stardoll Media, where he was responsible for building and leading a national sales team selling cross-channel advertising solutions to clients looking to reach the youth market. Prior to Stardoll Media, Ian held positions with leading media and technology companies including Boingo Wireless, Business.com, ESPN and MTV Networks. Ian is a graduate of Penn State University. @ian_silverstein